Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we deploy cookies as well as the options you have to control them.
What are cookies?
Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).
Both our website and any email which may originate from us may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.
How we use cookies
We use cookies for a number of different purposes. Some cookies are necessary for technical reasons; some enable a personalized experience for both visitors and registered users of WordPress.com; and some allow the display of advertising from selected third party networks. Some of these cookies may be set when a page is loaded, or when a visitor takes a particular action (clicking the “like” or “follow” button on a post, for example).
For more information on the choices you have about the cookies we use, please see the Controlling Cookies section below.
Types of cookie
The table below explains the types of cookies we use on our website and why we use them.
| Category of cookies | Why we use these cookies |
| Required | These cookies are essential for our websites and services to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate and perform account-related functions, store preferences set by users such as account name, language, and location, and ensure our services are operating properly. |
| Analytics and Performance | These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them. |
User Sites
In addition to the cookies set on our own sites, we utilize cookies to keep track of the unique numbers of visitors to our site, as well as the number from specific geographic locations. A visitor is counted when we see a user or browser for the first time in a given period.
Examples
Below are examples of the cookies on our site, with explanations of their purpose. Please note that this is not an exhaustive list, but rather aims to be representative. In addition, people and third-parties which we may link to (e.g. Anchor, Spotify or Apple Podcasts) may place additional cookies. We provide more information on these cookies below.
Required
| Cookie | Purpose |
| _longreads_prod_new | Authentication for Longreads.com Member accounts. Only active when logged in, on *.longreads.com domains. |
| akm_mobile | Stores whether a user has chosen to view the mobile version of a website. |
| botdlang | Used to track the language a user has selected to view popular blogs in. |
| country_code | Used in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country. |
| csrftoken | Python/Ajax security cookie used on accounts.longreads.com. |
| pd_dashboard | Records last used folder in Crowdsignal dashboard so it can be reopened upon user’s next visit. |
| PD_USER_AUTH | Login cookie used to identify Crowdsignal user. |
| sensitive_pixel_option | Remembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept. |
| twostep_auth | Set when the user is logged in using two factor authentication. |
| wordpress_logged_in* | Checks whether or not the current visitor is a logged in WordPress.com user. |
| wordpress_test_cookie | Checks if cookies are enabled to provide appropriate user experience. |
| wp_sharing_{id} | Tracks whether or not a user has already performed an action. |
Analytics and Performance
| Cookie | Purpose |
| __pdvt | Used in log of Crowdsignal survey data to aid in debugging customer problems. |
| _hjIncludedInSample mp_6d7c50ad560e01715a871a117a2fbd90_mixpanel optimizelyBuckets optimizelyEndUserId __hstc hubspotutk optimizelySegments | Gathers information that helps us understand how visitors interact with our website, which allows us to create a better visitor experience. |
| ab | Used for “AB testing” of new features. |
| nux_flow_name | Identifies which user signup flow was shown to the user. |
| tk_ni / tk_ai / tk_qs | Gathers information for WordPress.com about how their services are used. A collection of internal metrics for user activity, used to improve user experience. |
| tk_*r | Referral cookies used to analyse referrer behavior for Jetpack connected sites using WooCommerce. |
| wp-affiliate-tracker | Remembers the ID of the affiliate that referred the current user to WordPress.com |
| utma / utmb / utmc / utmt / utmz / ga / gat / gid | Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites. |
Visitors to Sites with Jetpack installed
Below are examples of the cookies set for visitors to our pages with the Jetpack plugin installed. For more details on the cookies set for administrators, please see https://jetpack.com/support/cookies/.
Jetpack Comments
| Cookie Name | Purpose |
| comment_author_{HASH} | Remembers the value entered into the comment form‘s name field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes. |
| comment_author_email_{HASH} | Remembers the value entered into the comment form‘s email field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes. |
| comment_author_url_{HASH} | Remembers the value entered into the comment form‘s URL field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes |
Mobile Theme
| Cookie Name | Purpose |
| akm_mobile | Remembers whether or not a user wishes to view the mobile version of a site. |
Subscriptions
| Cookie Name | Purpose |
| jetpack_comments_subscribe_{HASH} | Remembers the state of the post and comment subscription checkboxes. |
| jetpack_blog_subscribe_{HASH} | Remembers the state of the post and comment subscription checkboxes. |
EU Cookie Law Banner
| Cookie Name | Purpose |
| eucookielaw | Remembers the state of visitor acceptance to the EU Cookie Law banner. |
Please note that this section is not intended to be exhaustive, but rather aims to be representative.
Controlling Cookies
Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide for ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:
On a mobile device, you may also be able to adjust your settings to limit tracking.
Some analytics services we may use, which place their own cookies or web tags on your browser, offer their own opt out choices. For example, you can opt out of Google Analytics by installing Google’s opt-out browser add-on, from Hotjar by using the Do Not Track header, and from Nielsen by clicking the opt out link found within Nielsen’s Privacy Statement.
Consent for Advertising Cookies on Our Sites
You may see a “cookie banner” on our website. If you are visiting one of our sites from the EU, then we do not set cookies that are used to show you targeted ads before you click to accept. When you consent in this manner, we may set advertising cookies on the site you are visiting which we may use to show you advertisements about us. We’ll display the banner to you periodically, just in case you change your mind.
Contact Us
If you have any questions about our use of cookies, you can find the most relevant contact details on our home page.
